Privacy policy

Last updated: October 2026

1. Who we are

Vellane Limited ("Vellane", "we", "us") is a company registered in England and Wales, company number 17008141. Our registered office is 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom.
We are the data controller for the personal information described in this policy. If you have any questions, email us at info@vellanechocolate.com.

2. What this policy covers

This policy explains how we collect and use personal information when you visit vellanechocolate.com, register your interest, make a corporate gifting enquiry or contact us.
We are not currently selling products through this website. If that changes, we will update this policy before any sales begin.

3. The information we collect

  • When you register your interest: your name and email address, and anything else you choose to tell us.
  • When you make a corporate gifting enquiry: your name, job title, company, email address, phone number and the details of your enquiry.
  • When you contact us: the content of your message and our replies.
  • When you visit the website: technical information such as your IP address, browser type, device and the pages you visit. Some of this is collected through cookies (see section 8).
The website is intended for adults. We do not knowingly collect personal information from anyone under 18.

4. How we use your information

We use your information for the following purposes, each with the legal basis shown:
  • Sending you emails about our launch, early access and news, if you registered your interest. Legal basis: your consent, which you can withdraw at any time.
  • Responding to corporate gifting enquiries and preparing proposals, samples or trials. Legal basis: our legitimate interest in responding to and developing business enquiries. If you are personally entering into an agreement with us, we may also rely on taking steps at your request before a contract.
  • Replying to messages you send us. Legal basis: our legitimate interest in responding to you.
  • Running, securing and improving the website. Legal basis: our legitimate interest in operating a safe, working website.
  • Meeting our legal, tax and accounting obligations. Legal basis: legal obligation.
We do not sell your personal information, and we do not make decisions about you based solely on automated processing.

5. Who we share it with

We share personal information with trusted service providers who help us run Vellane, and only as far as they need it:
  • Shopify, which hosts our website and forms
  • Our email service provider, which sends our emails and newsletters
  • Professional advisers, such as accountants and lawyers, where necessary
Where these providers act on our behalf, they may use your information only on our instructions and must keep it secure. We may also disclose information where the law requires it, or to a buyer or successor if our business is sold or restructured.
Shopify may also use some information about your interactions with our website for its own purposes, such as fraud prevention, security and improving its services. Where it does, Shopify is responsible for that use. You can find out more in the Shopify Consumer Privacy Policy and exercise your rights through the Shopify Privacy Portal.

6. International transfers

Some of our service providers, including Shopify, may process personal information outside the UK, for example in Canada, the United States or the European Economic Area. Where this happens, we rely on UK adequacy regulations or appropriate safeguards, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.

7. How long we keep it

  • Interest sign-ups: until you unsubscribe or ask us to delete your details, and in any case no longer than 3 years after you last engaged with us (for example, by replying to us, clicking a link in one of our emails or updating your preferences). Our own emails to you do not restart this period. If you unsubscribe, we keep your email address on a suppression list so that we do not contact you again.
  • Corporate enquiries: up to 3 years after your last enquiry or correspondence with us, unless they become an ongoing business relationship.
  • Records we must keep by law, such as invoices and accounting records: 6 years.
When we no longer need your information, we delete it securely.

8. Cookies

We use cookies that are strictly necessary for the website to work. We use analytics or marketing cookies only if you consent, which you can give through our cookie banner. You can change or withdraw your choice at any time using the "Cookie settings" link at the bottom of every page. You can also block or delete cookies in your browser settings.

9. Your rights

Under UK data protection law, and depending on the circumstances and the legal basis we rely on, you may have the right to:
  • access the personal information we hold about you
  • have inaccurate information corrected
  • have your information deleted
  • restrict or object to how we use it
  • receive your information in a portable format
  • withdraw your consent at any time, for example by clicking the unsubscribe link in any of our emails
You have an absolute right to object to direct marketing. If you do, we will stop sending you marketing emails.
To exercise any of these rights, email info@vellanechocolate.com. We will respond within one month.

10. Complaints

If you are unhappy with how we have handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

11. Changes to this policy

We will update this policy when our practices change, including when we begin selling online. The date at the top of this page shows when it was last updated.