I
Break cleanly
Each square separates with precision — a deliberate sound, a considered weight. Nothing tears. The bar yields only when you're ready.
It will wait.
First release . Switzerland . 2026
Swiss dark milk chocolate . 10 square format
One Square,
No Rush.
This is not made to be finished.
First release. Limited batch.
You'll be notified the moment it opens. Early access customers are served first.
The ritual
Made to Be Measured
Most chocolate is consumed. Vellane is taken.
II
Hold before tasting
Place the square on your tongue. Wait. The flavour opens in sequence — roasted cocoa first, then the quiet arrival of alpine milk.
Most people ruin it here.
III
Return the rest
One square is enough. The remaining nine are tomorrow's intention. They are not temptation. They are a decision deferred, and that is exactly correct.
What Vellane is
"A chocolate bar is not a snack. It is a decision about how you spend the next few minutes."
Not for everywhere
Not for the desk drawer, the glove compartment, or the checkout queue. Vellane is for the moment you actually sit down.
Not in stores
Available directly through allocation only.
Not for everyone who wants it
The first shipment goes to early access customers. After that, remaining stock is released publicly, if there is any.
What arrives
The bar
80g · Swiss dark milk · 10 squares per bar
Designed for a clean break. Sometimes one square releases. Sometimes two. The ritual remains the same.
The carton
Fedrigoni Materica Gesso · Italian matte board. Built to be kept.
Satin gold hot foil. Vertical debossed line texture.
The gift box
Rigid board · Wibalin Buckram cover · flush-fit inserts
Each bar sits flush. Nothing moves. The lid lifts cleanly.
The tissue and card
Vellane tissue paper · thank you card
Because how something arrives is part of what it is.
In hand
Bigger than expected. Heavier than it looks.
The kind of object you place down carefully.
The collection
Two ways in. One decision.
Both ship in the Vellane Signature carton.
Early access determines allocation.
The reserve
Six-Bar Box
Six bars, one configuration. For the person who doesn't check the price. For the person who gives without needing a reason, and without needing to be thanked.
£64.99
60 squares
Pre-launch indicative pricing · Final pricing confirmed at launch
One Square, No Rush.
